With the constant pursuit of online businesses striving for the highest possible ranking on an array of search engines, business owners often go to quite incredible lengths to try and achieve some form of dominance where nothing but the top 4 rankings will suffice. Outsourcing SEO to improve page ranking The moment you outsource SEO […]
3 Simple Tips for a Successful B2B Social Media Marketing Campaign
August 12, 2013 by Comments
The use of social media market campaigns has risen exponentially over the last few years, and for obvious reasons. Relative to other marketing strategies, social media market campaigns are extremely cost-effective, the audience is growing daily, and more and more people are turning to their online peers and business connections for advice, referrals and information. […]
7 Simple Tweaks That Can Work Wonders for Your Twitter Marketing
July 31, 2013 by Comments
Twitter is your own personal marketing campaign platform. When utilized effectively, the growth to your business can be substantial. Here is a list of seven simple things you can do to maximize your Twitter marketing effectiveness. 1. Paint Yourself in a Professional Light Let’s start at the beginning. Perception is critical, particularly when dealing in […]
Google Values Link from Press Release, as in ‘Unique Stories’
July 31, 2013 by Comments
Google has recently updated the link scheme document under their Webmaster Guidelines to warn against large scale guest blogging, advertorials and optimized anchor texts in articles and press releases. The news spread like wild-fire and feared many online marketers and PR teams. John Mueller, one of Google’s lead Webmaster Trend Analysts says added that there […]
Visual Media: The Peanut Butter for the Social Media Marketing Jelly
July 25, 2013 by Comments
The use of social media networks to promote business products and services, particularly with the use of visuals, is a no brainer. When compared to others, traditional forms of visual advertising, such as billboards, newsprint and television, the cost saved alone is convincing enough to jump on board the social media marketing bandwagon. However, when […]
Driving Traffic To Your Site: How Useful is Facebook?
July 17, 2013 by Comments
With over 1.1 billion active monthly users, it’s not a far-fetched reality to assume you could probably use Facebook as a tool to drive some traffic to your content. In fact, if you really harness Facebook properly, it can be a phenomenal way to increase unique page views and keep your products and services in […]
‘SEOed’ Up – Tips and Tricks to Climb Up Google’s Ladder
July 9, 2013 by Comments
We won’t talk about what SEO means here – any newbie would tell you what it means. Rather, we will talk about how one can go about optimizing their webpage. Google likes to play the role of a cautious Daddy, constantly tinkering its ways to see that you are following the rules. In essence, it […]
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