What to Write – 61 Ideas for Press Release!

Looking for ideas to send press release? You’ve come to the right place. The benefits of press release distribution is widely known by Internet marketers worldwide, but to get a few ideas for press release writing – that’s the challenge.

Sometimes it’s super easy to write a press release, but at other times nothing seems to go through your mind. There are many example press releases around, but if you are wanting more, we have got something to help your writing.

So what do we do? We research through magazines, websites, newspapers, blogs, example press releases — any source of information and inspiration for press release topics that we can find to help us write up an seo press release or any article for that matter.

But what if you had a compilation of all these ideas for press release at one location?

That’s right, you don’t have to worry again about not having ideas for a press release writing — you can find it all here in this article.

There are usually several things that you can use to write a press release, namely, news related to your brand, product or company. These are usually the easiest because anything that happens to your brand, product or company is something big.

Here are your 61 ideas for your next press release:

  1. Launch of new website or significant upgrade to existing website
  2. New company establishment or spin-off
  3. Company reorganization/Adding new business unit
  4. Milestone achievements
  5. Company anniversaries (eg. 50 years in business)
  6. Office relocation or new venue
  7. Mergers and acquisitions
  8. New executives and other personnel changes
  9. Business rebranding
  10. Company or Business Unit name change
  11. Product or Brand name change
  12. Ownership transfers or new partner
  13. Adopting corporate social responsibility
  14. Initial Public Offerings and Stock offerings
  15. Financial and earnings updates
  16. Securing business funding from Business Angels or VCs

Sometimes your company hasn’t done anything for quite some time, but you decide to hold a contest or promotions — that’s something worth telling everyone about too! But of course, just make sure you don’t hardsell it too much or you might breach standard press release guidelines and get scorned by the distribution sites! And always make sure you follow the standard press release format.

Here are some of pricing and promotional examples:

  1. Free consultations, samples or trial offers
  2. Free shipping offer/changes in shipping rates
  3. Latest contests
  4. Discounts or vouchers up for grabs
  5. Social Media Giveaways
  6. New contests and sweepstakes
  7. Holiday-related/time-limited sales and promotions
  8. New features/unique uses for existing products
  9. Referral rewards

Even if you have announced all your launches and promotions, you must be an expert in whatever niche you’re at — so why not talking about your expertise and boost your credibility? Whatever research and case studies, reports, statistical analyses you’ve conducted for your business, it’s good to share and what better way to do it than with a press release writing.

Here are some examples to help you out:

  1. Reaching your 100,000th customer
  2. New data release/study about your market
  3. Helpful tips or content for customers
  4. Business or industry trend change
  5. Winning an industry recognized award
  6. Release of educational information, ebooks, newsletters and white papers
  7. Joint stages or media appearances
  8. Debunking of common “myths” related to your industry
  9. Inspirational stories from customers
  10. Predictions about the economy
  11. Talks, focus groups, live seminars
  12. New technology trends affecting your industry
  13. Watchlist or warning alert about certain matter in your industry
  14. Expert opinion about a topic in your industry
  15. Releasing of Tips sheets or feature stories like “10 Creative Secrets of Social Media Marketing
  16. Your opinion/findings or comments about a trending event
  17. Creative and Outlandish event like “Big Santa Cookie at only $600 a piece”

How about the time your agency won over the accounts for Nike? Or the time when you got a famous celebrity or guru to endorse your products for you? Yep — announce that.

Also make sure that it is a recent occurrence:

  1. Celebrity and public figure endorsements, use or product purchase
  2. Important customer interview, story and case studies
  3. Customer acquisition milestones (100th customer, 500th customer, 1 million customers, etc)

Most companies also hold events such as charity balls, seminars, webinars, trainings and it’s always good to let people know that such things exist — so people can attend! These are also a good source of ideas for press release.

Isn’t that the purpose? So remember to include the time and place for these events in your press release writing!

  1. Voluntary work
  2. Local event or team sponsorships
  3. Recent charitable contributions
  4. Inspirational stories
  5. Internship Program/Placement
  6. Working for free
  7. Scheduling of in-person seminars or calls
  8. Success of events held with event related facts
  9. Appearance at a trade show or live interviews
  10. Scheduling and success of Web events
  11. Event sponsorship or partnership
  12. Running Webinars

Finally, we can’t expect a perfect world where everyone lives harmoniously without fights or mishaps. Hopefully we won’t see many of these ideas for press release on press release distribution sites but lawsuits and natural disasters do occur, and the big cases are usually worth writing about!

  1. Filing a lawsuit
  2. Response to being named in a lawsuit
  3. Response to accusations against your company or industry
  4. A natural disaster/killing/threat

There you have it, 61 ideas at your disposal. Sending out a press release can never be easier! Anytime you need inspiration or a fresh idea — just drop by at this page.

*Need help with writing? Why not let MarketersMedia write it for you using these ideas for press release?

About Daniel Tan

Daniel Tan: A veteran Internet Marketer. Founder of SomoThemes, Social Metrics Pro, SEOPressor and XTabApps. Daniel's focus is to simplify marketing with technology, to help marketers reach more people in an organized and effective way.

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