How do Google+ Social Signals Affect a Website’s Ranking?

June 2011 marks a new trend that has changed completely  the social network and the SEO landscape. This was the month when the most popular search engine launched its own social media platform – Google+. SEO experts knew from the very beginning that Google+ will have its effect over the website optimization process. Although Google+ […]

Social Signals – The New Currency of the Web

Sharing is an innate part of the human psyche. We just love to share anything that catches our fancy. A cute cat video? Let’s share it with our Facebook friends! A celebrity posting a very witty status update on Twitter? Retweet it! The Internet and social networking websites made the entire sharing process a whole […]

10 Creative Secrets for Social Media Marketing

Research on social media marketing proves that over 93% of businesses currently leverage social media to gain more customers or new business deals. This number is still growing and that means more competition within these social media platforms. To stand out from the competition and effectively attract customers and other businesses, social media marketing requires […]

21 Rules For Effective Social Media Marketing Strategies[Infographic]

Last week we posted an article on the 21 unwritten rules of effective social media marketing which received quite a decent response, so we decided to put it into a more aesthetic visual infographic for your mind to easily digest. (We have another infographic about the untold secrets of social media marketing! Have a look!) Here you go:

5 B2B Companies That Rock Social Media

When most people think of social media marketing, they think of retailers, restaurants, and other business to consumer operations. While these businesses do dominate the social media landscape, they aren’t the only ones making a splash with this new marketing medium. There are plenty of business to business companies, some of which are widely known […]

7 Dos and Don’ts of Using Visual Media In Your Brand Building Content Strategy

Visual media, such as pictures and videos, are powerful brand building content. Without images and videos, a content strategy is incomplete. It arouses the senses with color, texture, and sound. In all of its forms, visual media are like little nuggets of gold; Each makes your brand shine and stand out. By carefully selecting the […]

How to Integrate Pinterest into Your Social Media Marketing Campaign

While Facebook and Twitter still get the lion’s share of attention when it comes to social media marketing, Pinterest has seen rapid growth in recent times, and counting. In fact, Pinterest currently receives nearly 1.5 million visitors every day and the average user spends about 16 minutes on the site. Another Pinteresting fact is that […]

Why Engage in Social Media For Business?

The Social Media platforms are arguably a few of the best innovations that came out of the Internet age. These networks are now so deeply ingrained in people’s lives that you would be hard-pressed to find a person who doesn’t have an online social presence somewhere. In fact, according to a recent report by social […]

Meme Marketing Explained – Pros, Cons & Leverage

“Y U No Guy”, “Lolcats” and the ubiquitous “Ridiculously Photogenic Guy” are all Internet memes that found their way through almost every nook and cranny on the web. Memes become part of the social fabric and are often adopted, morphed and used for advertising campaigns, social media and events. Meme marketing and social media marketing […]

7 Highly Effective Social Media Marketing Habits

What differentiates the highly effective social media marketer from one who’s just mediocre? And what does “highly effective” even mean? The highly effective social media marketer is one who meets her goals without wasted effort. She engages customers, colleagues, fans and followers without spending lots of time or money to do so. She uses her […]