A well written article can attract and retain traffic.
Outsourcing SEO to improve page ranking
The moment you outsource SEO work you lose some control of your website, more so if you rely entirely on their efforts. There’s a range of tools at the disposal for a person that is competent in applying them and while there are literally thousands of these so called “experts” available to undertake a range of background activities on your behalf to boost your website rankings, not all of them are really that good. New businesses in particular are susceptible to receiving unsolicited emails and phone calls by SEO “experts” and other marketing companies with promises of elevating a website to Google’s first page on searches but if you take a step back and analyze what they are saying, you’ll able to see some flaws in their sales pitch – because their business does not show on the first page!
SEO does have a place in marketing a website but it is not necessarily a long term solution as so many other businesses are doing the exactly the same thing and added to the equation, the algorithm that is used by search engines (especially Google) is incredibly complex and perhaps only Google knows how it performs, and even that is up for debate. As a client having little or no control over search placing or the ranking of your website if you are relying solely on the services of a third party. You can help by suggesting suitable Meta tags but with a little knowledge this is something that does not need to be outsourced at any price.
So what can you do to increase a search ranking position?
Part of the horrifically complex search algorithm (of which there are many parts) look at the actual content of a webpage, however it does not stop there, and go a little deeper in to identifying “quality content” of a webpage, just as it does with back links (website’s that link to your website), and to provide the quality content the Google “spiders” are searching for, you need to have information about products or services that are relevant to the overall webpage, that however is only the starting point. A product with a good description will be noticed in searches with the right keywords but in many cases this still is not enough to leapfrog the myriad of other websites advertising the same or similar products of services, and this is why “blogging” has become the primary tool for websites to add further content, attract and retain traffic.
What is a blog?
The original blogs were essentially a means whereby an individual could place their thoughts on to a “blog website” for other people to find, read and perhaps subscribe to, another form of social media in effect. However, it was not long after that businesses began to recognize the potential for a new form of advertising in social media circles, and so “blogs” have either began to appear on business websites, or on an independent website that are connected to the “main website” with back links. These blogs, on the whole, are not a place to pour the author’s thoughts, but an additional advertising stream that place a greater focus on a single product or service, one blog for each product or service.
What effect does a blog have on SEO?
A well written blog will typically contain a number of keywords, specifically related to the product or service, to an optimized level, which is typically anywhere between 1-3% of the blogs overall content, although occasionally higher. With the right keywords and density, search engines will look favorably at these blogs and a higher page ranking is achieved.
Where do I get good written content?
There are many providers of article’s and blogs that are SEO optimized or focus purely on content and structure, of which both are good methods of “blogging” to get noticed in searches. Outsourcing of this role is very common but the quality can vary quite considerably and may be a case of trial and error until a suitable provider is found. The art of blog and article writing is very much alive today and is recognized as an essential element for many websites to enhance their quality content, and therefore improve page ranking. However you may choose to add your own content, providing if you have the time to commit to creating an article to a regular schedule (typically one per week).
How does SEO Article content differ from other articles?
SEO articles are written with a focus on one or more keywords or key phrases (a possible search term by the end user). The quality of these words or phrases will determine the quality of the overall article or blog, which should be around 300 words. If awkward keywords are requested, the content quality can be degraded as a consequence, and this will be noticed by search engines and page ranking may decrease as a result, if it is a frequent occurrence. For example the key phrase “Wholesale China” does not enable the author to easily create a sentence that is grammatically correct, however such a phrase may be searched and found, but equally “Wholesale in China” can be applied to an article with greater ease, will still show in the same search and is grammatically correct, and in theory should be favored more highly in searches.
No, the art of article marketing isn’t dead, far from it. It is evolving in parallel to the changes and enhancements to search engine algorithms with quality content being the over-riding asset to any article, the definition of quality in this case is relevancy, informative and engaging to the reader. With these three components your articles should begin to elevate your page ranking to a higher level.
Get your page to rank high on Google today!
About Daniel Tan
