Ten Tantalizing Twitter Marketing Tips
Its simplicity is probably the reason why Twitter is so insanely popular and addicting. Even businesses and entrepreneurs are catching up on the tweeting trend. From large, established brands to your friendly neighborhood mom-and-pop establishments, almost everyone has a Twitter account nowadays. It has become an indispensable medium for online marketers.
But as simple as Twitter is, there are still some people who do it wrong. To get the most out of your Twitter marketing strategy, take a look at these tips:
1. Don’t forget your profile.
When people see your profile on Twitter, they must be assured that the account is in fact owned by YOU, not by some impersonator or scam account. The Holy Grail of Twitter is to get your account verified (verified accounts are marked with a light blue badge with a white checkmark on it) – but this would involve generating enough buzz and having the Twitter team notice your account and personally contact you for verification.
If you’re still not on a verified account level yet (can’t blame you, it’s usually celebrities and other famous personalities who earn those badges), here are some things which you can do to spice up your profile:
a. Put a link to your official website or blog.
b. Write a brief but interesting bio.
c. Choose your profile picture wisely.
d. Put up a background that tells something about your company or business.
2. Tweet regularly.
Twitter is a fairly active community. Once you stop tweeting, you’re bound to get buried under the thousands of tweets that are being written each minute. To keep up with your followers, tweet regularly and stick to your tweeting schedule. There are a lot of third party applications and software that can automatically publish your tweets for you based on the schedule you have set beforehand. It’s best to take advantage of these kinds of apps.
3. Entertain your followers.
The whole point of being on Twitter is not to sell things, but to engage the people who matter the most to your business. No one wants to be spammed non-stop with ads and other promotional stuff; there’s too much advertisement on mainstream media already. Crack jokes with your followers, tell amusing anecdotes, post pictures – make your every tweet memorable by being funny and witty.
4. Make sure that your tweets are relevant and useful.
Aside from providing entertainment, tweets can also be an effective medium for information. Especially the kind of informational content that is related to your business. These should be useful to your followers (i.e. provide knowledge) and should also add meaning to what your brand stands for. If you’re an online marketing services provider, you could tweet links to pages that tackle subjects like SEO, social media, and e-commerce.
5. Keep your tweets short and sweet.
People living in the 21st century have very short attention spans. And actually, that’s the main reason why Twitter and other microblogging sites are big nowadays. Twitter, with its 140-character limit, forces you to keep your tweets succinct and straight to the point – absolutely no frills and no long-winded prose. That’s why Twitter is commonly referred to as the SMS (short messaging service) of social media.
6. Reply.
If you want to reach out to your followers and show them that what they’re tweeting to is a real live human and not just some sort of robot behind a computer screen, then by all means, reply to each one of them personally. This action is a measure of sincerity and openness. Empathize with them and show them that you actually take the time to listen to their concerns.
7. Follow back.
This is a sure-fire way of displaying earnestness. Unless they’re not members of your target audience, spammers or shady characters, make sure to follow back all people who have followed you.
8. Run contests, give out rewards and incentives.
A great way to generate buzz for your business is to run promotional campaigns. These could be having people retweeting your tweets, uploading pictures, or other similar call-to-action tasks. Hashtags (#hashtags) are best suited for this purpose.
9. Use keywords in your tweets.
Your tweets are searchable! If you want to increase your business’ ranking on Google, then build up a list of keywords that are relevant to your brand and incorporate them into all the tweets that you publish. It’s a great way of making every tweet count.
10. Network with people who matter.
Twitter also lets you connect with the movers and shakers in your field. If you want to build up credibility, networking with thought leaders and famous personalities will set you on the right path.
About Daniel Tan
