Like everything else on this planet, the Web also undergoes an evolutionary process. And it is happening right before our very eyes. Right now, the beginnings of Web 3.0 are starting to unfold, along with the mysteries of how social signals would become such a integral part of the new semantic web.
What Should I Expect From Web 3.0
Web 2.0 gave users direct control over the Web and the ability to make it the way they want it to be. It meant public collaboration, information-sharing, networking, and going social. Now, Web 3.0 is another stage in the Web’s evolution that seeks to further take the web surfing experience to new heights.
It can all be summed up in one word: personalization. It is having the contents of the Web specially tailored according to your needs. For example, the social signals that a person has generated over social networking platforms can be used as parameters for search results. Let’s say you’re craving for some spicy Mexican food.
Imagine yourself accessing the Web from your smartphone and searching for “mexican food” in your phone’s mobile web browser. It then comes up with a list of choices based on the information it can pull up from your surfing history (such as likes and dislikes, location, food habits, etc) without having to input extra keywords or clicking through more pages.
Sound familiar?
Google Now and Siri as your personal assistant. (Are we ushering in a new era – Web 3.0?)
What’s In Store For Social Signals?
For marketers and business owners, social signals are the building blocks of great social media marketing campaigns. Everyone is always striving to make a profit, and social media can greatly help with that aspect. Through social media, businesses can drastically cut overhead costs and other advertising expenses, while maximizing profits at the same time. It’s a win-win situation for businesses and their customers alike.
The use of social signals in Web 3.0 will surely be a boon to business owners. It paves the way for more efficient online marketing strategies and will give their customers a unique web surfing experience each and every time they turn on their browsers.
Web 3.0 will not make Web 2.0 elements obsolete – it will enhance it.
Go back to Social Media Marketing for Web 3.0 series.
About Daniel Tan
