The Pros and Cons of Black Hat SEO

Black Hat SEO vs White Hat SEO Black hat SEO is the use of various tactics to manipulate search engine results in order to obtain higher traffic and conversion rates. Many black hat SEO experts use automation tools to post comments on blogs, post articles on article directories and automatically post on forums to increase […]

Key Essentials to Keyword Search Optimization

Keyword optimization looks deceptively simple at first – it’s just a matter of using a bunch of high-traffic keywords, right? But, in reality, the process involves a fair amount of research and analysis. It can help a website generate exposure, produce leads, gain traffic, and improve sales figures, all at the same time. So, where […]

Social Signals – The New Currency of the Web

Sharing is an innate part of the human psyche. We just love to share anything that catches our fancy. A cute cat video? Let’s share it with our Facebook friends! A celebrity posting a very witty status update on Twitter? Retweet it! The Internet and social networking websites made the entire sharing process a whole […]

Image SEO – 4 Tips To Optimize Images To Boost Your Social SEO

If there is one thing that the phenomenal growth of Pinterest can confirm about the intricacies of human nature, it’s the fact that people freaking love pictures. From charts and infographics, to pop culture memes and lolcats, we humans are very susceptible to the allure of graphics and visuals. And the Web definitely ascertained how […]