Featured Stories

Meme Marketing Explained – Pros, Cons & Leverage

“Y U No Guy”, “Lolcats” and the ubiquitous “Ridiculously Photogenic Guy” are all Internet memes that found their way through almost every nook and cranny on the web. Memes become part of the social fabric and are often adopted, morphed and used for advertising campaigns, social media and events. Meme marketing and social media marketing […]

7 Highly Effective Social Media Marketing Habits

What differentiates the highly effective social media marketer from one who’s just mediocre? And what does “highly effective” even mean? The highly effective social media marketer is one who meets her goals without wasted effort. She engages customers, colleagues, fans and followers without spending lots of time or money to do so. She uses her […]

5 Stories Social Metrics Pro Can Tell You

The world of SEO is constantly in flux. Tactics and techniques that would once have yielded superior page rankings no longer work as well as they used to, if at all; even well-optimized WordPress sites filled with quality content are sinking in the search results. You may be wondering how your competitors’ pages stay at […]

Social Media Marketing – Quality Matters More Than Quantity

We’re now entering the social media age. If you aren’t marketing with social media, you’re one step behind the competition. However, since social media is still relatively young, a lot of businesses jump on social media sites to promote themselves without any real strategy or goals other than to sell more products or gain more […]

21 Rules for Effective Social Media Marketing Strategies

Like everything else, there are unwritten rules involved in social media marketing. Everyone is obliged to follow these rules, but those that are new to the game, may miss out on the basics. Here are 21 unwritten rules of social media marketing that are designed to create a solid foundation for any social media marketing […]

Importance of Social Media Measurement

Social Media Measurement tracks social media to see how visible a brand or person is in the public eye. This is done through various monitoring platforms usually by some sort of marketing department or company. Social media in this sense covers everything from news sites to Twitter, and can measure the volume of everything from […]

10 Social Media Marketing Tips for Busy Internet Marketers

Tip #1: Be Creative Don’t spend all your time creating mindless content with a handful of keywords placed throughout. Not only is that strategy less likely to work with Google’s new Panda and Penguin updates, but it’s also not effective for engaging people. When people use social media, they’re looking for peer recommendation and personal […]

Image SEO – 4 Tips To Optimize Images To Boost Your Social SEO

If there is one thing that the phenomenal growth of Pinterest can confirm about the intricacies of human nature, it’s the fact that people freaking love pictures. From charts and infographics, to pop culture memes and lolcats, we humans are very susceptible to the allure of graphics and visuals. And the Web definitely ascertained how […]